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Friday, January 11, 2013

Preview: OPI Great and Powerful Oz Collection



I don't tend to post a lot of press releases, but when this one appeared in my inbox, I was quite intrigued. As a kid, I absolutely LOVED The Wizard of Oz, so that connection alone made me a bit fluttery. I still don't know how I feel about the whole 'wet sand' trend. I have yet to try one; I don't know if the texture will work for me, but the one featured in this collection does look promising.

Care to take a peek?


OPI announces the launch of six limited edition nail lacquers and a new Liquid Sand shade, inspired by Disney’s Oz The Great and Powerful.  With an all-star cast that includes James Franco and Michelle Williams, this highly-anticipated film opens in theaters on March 8, 2013.  

OPI is very excited to take this fantastical journey with Disney,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “Inspired by the magic of Oz The Great and Powerful, this SoftShades collection captures the whimsy seen in the film, from glittery shades packed with white, gold and silvery iridescent confetti – Lights of Emerald City, When Monkeys Fly! and Which is Witch? – to soft neutrals in white, beige and pink – Don’t Burst My Bubble, Glints of Glinda and I Theodora You.

“The new Liquid Sand nail lacquer – What Wizardry is This? – features OPI’s groundbreaking technology for a textured, matte finish infused with reflective sparkle,” adds Weiss-Fischmann.  “This rich taupe hue was designed for James Franco’s character, the great Wizard of Oz, and is sure to make a bold statement this spring.” 

With a mix of soft crème and warm glitter shades, the line is ideal for layering to create rich, complex looks. In addition to the Liquid Sand nail lacquer in What Wizardry is This?, the promotion includes:


Lights of Emerald City
White confetti adds city girl flair and style to nails.


Don’t Burst My Bubble
Don’t wake me...I’m dreaming about puffy clouds of white.


When Monkeys Fly! 
I’m simply bananas for this gold confetti. 




Glints of Glinda
Only a good witch could turn beige from meek to chic.


Which is Witch?
Is this silver glitter with iridescent sparkle or the other way around?


 I Theodora You
 This adorable, sheer pink is bewitching on you.


 What Wizardry is This?
A rich taupe.

As with all OPI nail lacquers, the shades inspired by Oz The Great and Powerful contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide Brush for the ultimate in application.This limited edition promotion will be available beginning March 2013 at Professional Salons and Spas for $10.95 CAN suggested retail for each nail lacquer.For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan! 



ABOUT Oz The Great and Powerful
Disney’s fantastical adventure “Oz The Great and Powerful,” directed by Sam Raimi, imagines the origins of L. Frank Baum’s beloved wizard character. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot—fame and fortune are his for the taking—that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity—and even a bit of wizardry—Oscar transforms himself not only into the great wizard but into a better man as well.

“Oz The Great and Powerful” is produced by Joe Roth, with screen story by Mitchell Kapner and screenplay by Mitchell Kapner and David Lindsay-Abaire. Grant Curtis, Palak Patel, Philip Steuer and Josh Donen are serving as executive producers. “Oz The Great and Powerful” opens in U.S. theaters on March 8, 2013.

What do we think? Are you interested in any of these polishes? I'm thinking there are a few I'll likely end up with!