::: press sample / affiliate links :::
It's been a while since I've reviewed a new foundation. Most likely because I have way too many bottles on the go... I like to have a selection, okay? I'm sure most of you can agree. You never know what formula you're going to feel like (or what your skin will agree with) and if you're like me, have an array of shades. I am tend to fall between shades with a lot of brands, so I often find myself with shades a bit too dark or a bit too light (less so in the light family though #GoTeamPale!) Anyhow, I've recently been using the new Make Up For Ever Ultra HD Invisible Cover Foundation and omg. It's a total game changer! I'm sure you'd like a more detailed reasoning as to why, so read on!
"Developed specifically for the film and TV industry's most advanced technology, Ultra HD Liquid Foundation creates a naturally flawless complexion—on and off camera. Completely invisible under the latest, super-focused 4k lens, this revolutionary foundation features uniquely-coated pigments that provide medium coverage with a lightweight texture that looks just like skin. Long-lasting with a natural-looking finish, Ultra HD Liquid Foundation is formulated with hyaluronic spheres for time-released hydration that ensures comfortable wear on all skin types. Now available in an expanded range of 40 shades to match all skintones, Ultra HD is the perfect everyday foundation for a flawless complexion—and an unretouched life."
Make Up For Ever Ultra HD Invisible Cover Foundation in R210 Pink Alabaster, 115= R223 Ivory, 117= Y225 Marble 30 ml $43 USD / $50 CAD
Housed in stylish, clear, double walled plastic tube with metal topper and black pump, is a liquid foundation like no other. There are plenty of light textured foundations that virtually disappear on skin, but they're not quite like the Ultra HD Invisible Cover Foundation. Granted, I don't need to be seen by the new 4K HD, but if I ever find myself in such a situation, I'm ready. The Ultra HD foundation has a light texture that is less creamy, and more like a thick lotion. I've found you can apply the this with pretty much whatever you want and still get great results, so it's up to you (although, I did find the coverage to be fairly sheer with a Beauty Blender type sponge.) Since we're on the topic, coverage is light to medium. I did find this to be somewhat buildable, but as it's meant to disappear on skin, and retain a natural appearance, it's not going to give a full coverage.
The texture is quite light, and as I mentioned a moment ago, doesn't just sit on the skin. When applied it seems to meld with skin to even skin tone, blur imperfections, but also allow your skin to still look like skin. I love that this looks so natural! It truly looks like you're skin (but better) with the look and feel of natural skin. I didn't find the formula to be matte, or too dewy, but a perfect balance somewhere in the middle. I'm usually not very oily, but as it's been warm, have been using a bit of translucent powder through my t-zone. When the weather cools though, I can't see myself bothering with a setting powder as I like the finish as is.
I was able to choose three shades, which was easier said than done. The range has 40 shades to suit every skin tone, so the more I studied them, the more lost I got. I ended up with R210 Pink Alabaster, 115= R223 Ivory, and 117= Y225 Marble. I am fairly neutral in tone, but am technically cool, so I expected Ivory to be my best bet. It is, but, because the formula is so adaptive to skin, I can easily pull off the Pink Alabaster and Marble, although I personally find it a bit too yellow on myself. My closest MAC match, for reference, is NW20 but it's a hair too dark, and Deauville from NARS, although it too is a bit too dark/yellow. The formula does work well mixed too, so a custom shade is also an option. Many of the existing shades (from the previous HD Foundation) are still part of the range (although technically renamed/numbered), which is handy if you know your previous shade. Any number before the = is an existing shade, fyi.
Overall, this is a fantastic foundation option! The lightweight formula has served me well in the heat the past few days, but also is sure to be a staple all year. The light texture applies to skin without issue, although my skin hasn't been very dry lately, so I can't say how well it maneuvers over dry patches (time will tell.) The formula does hold up from application to removal though, and does so beautifully without becoming drying, oxidizing, or disappearing all together. For those looking for heavier/fuller coverage won't be fans, but for those seeking a naturally perfected, easy to wear formula, this is an incredible pick. Have you tried this or interested in it? What's your current foundation?