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We're talking GOSH today! The Denmark based brand is currently only available in Canada at Shoppers Drug Mart, but they've recently added a ton of new products to the core range. So many that I decided it might be best to break them up into two posts. So, today is all about the face products with primers, highlighters, and a contour kit. Let's go!
A quick Gosh rundown, in case you're new to the brand... They were founded in 1945 as a pharmaceutical company but quickly moved into cosmetics. The brand is currently sold in more than 75 countries world wide, but continue all product development, production and distribution from their head office in Denmark. The brand focuses on providing customers with 'fashionable, high-quality products at accessible prices.' They also happen to be cruelty-free with most products also being vegan.
The Primer Plus Overnight Essence Oil is a bit different than your average primer. I've used primer oils, but none that are meant to be used the night before. The Primer Plus oil acts as a "bridge between makeup and skincare" with a lightweight blend of oils (lavender seed, blackcurrant, argan, and jojoba) to hydrate, calm, plump, and prime skin with a radiant look. I love oils and this one absorbs easily with no residue and does leave skin looking and feeling better with continued use.
For a more instant effect primer, the Primer Plus Skin Perfecter Illuminating is a great option. While it also uses skincare ingredients (like sea buckthorn oil and vitamin E), to hydrate and brighten skin it also does what you expect of a primer- blurs the look of imperfections and pores, minimizes the look of fine lines and creates a base for makeup. The illuminating aspect comes in the form of the peachy-yellow tint that works to reduce redness and even skin tone. I love that this doesn't have a shimmery glow, but instead gives a brightened more radiant appearance.
Light textured foundations are nothing new at this point, but Gosh has done something unlike many- it's water-free. What?! The #FoundationDrops offer a buildable medium coverage with a super natural finish on skin. The formula is weightless on skin, but totally free of water. As such, the product is concentrated, and only requires a few drops for a full face. I love that this foundation looks so natural but still offers decent coverage that creates an even tone and blurs most imperfections. The formula wears well on my drier skin thanks to argan oil, and includes SPF 10 for a bit of added protection (although, you should already be wearing that...)
Gosh Lumi Drops Illuminating Highlighter in Peach and Bronze 15 ml $17 CAD
For that added glow, the Lumi Drops offer a subtle radiance and luminosity to skin. Available in three shades: Vanilla (off-white pearl), Peach (peachy pearl) and Bronze (bronze pearl) the liquid highlighter gives a sheer glow when added to moisturizer, foundation or dotted n high points of the te face. I swatched them heavily to show the shade, but when blended out, only give a wash of their shade.
If it's the whole contour and highlight routine you're after, the Contour N' Strobe Kit is for you. The kit combines a highlight (soft blush-pink), blush (apricot with fine shimmer) and two bronzer shades (shimmer and matte) to be a one and done face palette. I have the Light kit (Medium also available) and love that the shades are silky soft with a buildable amount of pigment. The shades are perfectly deigned for lighter skin tones and offer a gorgeous radiance. That said, the highlight shade is on the more subtle side, and might not be a favourite for those who really want to shine.
Overall, some excellent new additions to the Gosh range. I've only tried a handful of their products previously, but was really pleased with how they performed (their Prime N' Set Powder is amazing!) I'll have another post with a few eye and lip products coming soon if you're interested in a few more core additions. What do you think? Have you used any Gosh products? Want to?