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Wednesday, March 2, 2011

Review: Avon Smooth Minerals Mascara

I was originally going to do another nail polish review and swatch, but I thought maybe I'd take a break from nails and go with something I haven't reviewed in a while: mascara! I try not to have too many on the go at once, so that means I'm not always up to date with all the new ones, and it seems Avon is always introducing a new mascara. I haven't even opened the last "new" one Super Magnify... You have to wonder when it goes past being anything different than just the same old formula in a different tube?

The "hourglass" brush

"Dramatically soft lashes! Lashes look naturally lush and fluttery full. Formulated with a nurturing botanical blend. Lashes feel light, flexible, conditioned and silky soft. Clump proof and suitable for sensitive eyes." - Avon Book

I've been using it for a few weeks now and I don't mind it. I find that it thickens and lengthens my lashes pretty well, but it is more of a natural looking mascara; meaning lashes look better, but it isn't as obvious that you are wearing mascara as other formulas. I don't know what to think of the brush though. This has your average wire brush, but it is an hourglass type shape that curves in. I don't think it adds anything to application, and I always end up with a big glob of mascara on the end of it. I think this would have been fine with out the curvy brush.

Before- naked and uncurled

After- one coat Smooth Minerals Mascara and uncurled

I really don't think that there was anything wrong with the condition of my eyelashes before I started using this mascara, so I can't say much on that front (but do you really think conditions? colour me skeptical.) As for the softness... it wasn't a flakey, caked mess, but I wouldn't say that my lashes were any softer than any other mascara, they were just average. Wear was great though, no flakes, smudges or issues and removal was clean and easy.

Over all I don't mind this mascara, but I probably won't repurchase. There are just too many other mascaras out there to try!

Want to try a tube of Smooth Minerals Mascara for yourself? Two lucky reader will be drawn at random to receive a tube. How to enter, you say? Simply leave a comment on this post with "enter me" and a way for me to contact you. It's just that easy! I will randomly draw the winners on March 16th.


  1. Enter me please!

  2. Enter me please!!


  3. enter me!!!!

  4. Thanks for the review and I agree, there are so many more out there to try.:D

    ***** Marie *****

  5. Yay enter me! :)

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  7. enter me :)

    chishabee at gmail dot com

  8. Enter me please!

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  10. enter me , please!! :)


  11. Enter me Bailey please!
    msbubu26 (at) gmail (dot) com

    I agree with you on mascaras, I have two opened at the moment. Seeing they last a while and that we are not supposed to keep them long, I try not to have too many open at one time!


  12. Enter me please!

    endlessummer /AT/ yandex /DOT/ com

    BTW I have a giveaway on my blog as well! Please check it out and enter

  13. lol Another mascara with so many claims. I've only tried one 'soft' mascara before and it was by Majorlica Majorca. Definitely felt softer than all my other mascaras. As though my lashes have turned into rubber or sth lol

    enter me pls!
    deariesx (at) hotmail (dot) com

  14. enter me please <3


    jenlovesbeauty at gmail dot com

  15. This comment has been removed by the author.

  16. Im always on the lookout for the next "big thing" in mascara but i do agree that all these mascaras that they come out with can't all be so different?! The last new mascara i purchased was the Falsies and i was dissapointed so i haven't tried one since! Your lashes do look very pretty with that mascara on.
    Please enter me.

  17. Enter me :)


  18. Please enter me


  19. Enter me (:

  20. Enter me plz!



  21. Enter Me please

  22. enter me please :)
    hd.lenguyen (at)

  23. enter me if this is international! :) thanks

    feeyonachan at gmail dot com

  24. enter me please

    GFC: miha.ela
    mihaela.mihordea(@) gmail(.) com


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