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Monday, September 5, 2011

Spray on your Cake... and Eat it too?

Okay, you probably don't want to eat it...

I was just doing my daily email checks and blog reads and what nots and stumbled upon this. Cake is releasing their first fragrance!

Long awaited & years in the making, Heather Reier, President & Founder of Cake Beauty is bursting with excitement as she finally unveils Cake Beauty’s new and first ever ‘eau de parfum’, indulge.Reier describes indulge as a sensory experience that is the epitome of Cake Beauty™ : fresh & sassy, girly & gourmand, sweet & sophisticated. Inspired by pure indulgence, Reier says:

“A woman’s everyday encounter with her fragrance should elicit feelings of joy and instant gratification. Indulgence is good and our new fragrance is created to give a woman a piece of indulgence that lingers throughout the day.”
A labour of love, Heather has poured her heart into cultivating each layer of this cake. It all started with a base of vanilla, the cornerstone of Cake Beauty. The middle of the fragrance takes the scent to the next level of sophistication with the addition of rich florals. The fragrance is topped off with caramel, island sugar cane and a splash of juicy orchard fruits to capture the essence of all that is girly & gourmand.
Indulge in the perfect scent for both day and night. Wrap yourself in a new level of scent-sational sweetness & sophistication and leave others longing for more. Indulgence is good.


top: citrus sparkle, fresh and juicy orchard fruits, caramel syrup, island sugar cane and star anise
heart: heart of rich florals of jasmine, rose, lilly of the valley and water lilly
base: soft delicate musk, warm and creamy asian wood, sweet powdery notes with an indulgence of vanilla absolute

PRICE: $48 (50ml / 1.7 fl.oz)
from press release

Would you try it?
As a gourmand fan, I think I probably will. Available starting Sept.15th at Sephora and Cake Beauty.


  1. Oh I've always wanted to try the Cake brand, love their name and the fact they make really sweet scents. I'll check it next time I'm in Sephora. :)

  2. OMG Are you serious? I'M a HUGE gourmand fan too! Will definitely have to sniff this!

  3. If you are a Torontonian you MUST attend the official launch party this Sept 8 at Sephora, Toronto Eaton Centre! Heather Reier, President and Founder will be signing all fragrances purchased that day!


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